WHO. Clockworks Design is more of an approach to design using a design philosophy, than it is a designer or design firm. That philosophy is outlined by individual principles, some of which I have listed on my website but are not limited my any means.
WHAT. Clockworks Design is about providing solutions in the business world through the creative process that is called graphic design.
HOW. By customizing the creative process elements to fit the client’s needs, Clockworks Design is able to provide them with the creative resources needed to help their company image, product, or service. Clockworks Design works on a 3-tier business model of the three D’s:
WHERE. Clockworks Design is based in the East Tennessee area, but is open to the idea of working with other people in other places.
WHY. Other than for profit, Clockworks Design is about making a difference in the design community as a whole. Design (not just what is labeled “Graphic Design”) is a living, breathing organism—always growing, always changing. The design community needs to be inter-connected in order to make true progress as a working group and to help the field evolve as a whole. The design community is always needing new blood to help bring life into the heart of what it is—a group of creative professionals with various needs, wants, and expectations.
CONCLUSION. Clockworks Design is a myriad of things that come together to make an amazing design experience. It is about growing and maturing as a design company and the continual refinement of its design principles and philosophy. It is about knowing when to pick which tools and how to use them. It is also about knowing what roles to play as a communicator and as a manager of time and resources, both human and technological. One thing that might sum up what Clockworks Design is about is this: I do not claim to have any answers—I only know I am asking the right questions.
"I have no special talent. I am only passionately curious."
Albert Einstein
